Author: Marcella Garofalo

Mid-Term Letter from SMPS San Diego President Beth Bateman

San Diego is on the verge of a Renais­sance. How do we know? Just take a look down­town and you’ll see con­struc­tion cranes punc­tu­at­ing the sky­line, con­struc­tion fences sur­round­ing plots of land, traf­fic cones warn­ing dri­vers there’s con­struc­tion ahead, and

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The Future Ain’t What It Used to Be

By Peter J. Kien­le, FSMPS, CPSM, MBA, and Judy Kien­le, MPH, CPSM, Kien­le Com­mu­ni­ca­tions; and Sean Omitt, MBA, Naval Infor­ma­tion Forces Com­mand The Jour­nal of Mar­ket­ing Pro­fes­sion­al Ser­vices — Mar­keter — Vol­ume 35, Issue 4 Recent­ly, we were asked to

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Brand Marketing to Boost Your Firm’s Marketing ROI and Visibility

By Sylvia S. Mont­gomery, MBA, CPSM While brand mar­ket­ing is far from a new con­cept, it’s under­gone quite the evo­lu­tion in the last sev­er­al years. Hav­ing a strong brand and build­ing a pos­i­tive rep­u­ta­tion, pri­or to 1978, relied on word

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What are the Right Questions?

By Evan Ross, CPSM SMPS Advi­so­ry Chair/Chapter Liai­son Mar­ket­ing Man­ag­er – San Diego WSP | Par­sons Brinck­er­hoff “It’s not that they can’t see the solu­tion. They can’t see the prob­lem.” G.K. Chester­ton Are we get­ting the right answers? That depends

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President’s Message

By Bree Wong Vice Pres­i­dent, Busi­ness Devel­op­ment SWS Engi­neer­ing, Inc. We are for­tu­nate to have the priv­i­lege of call­ing “America’s Finest City” home. We can surf, ski and hike the desert all with­in a cou­ple hours’ dri­ve. I believe we

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Association Marketing: Tap the Potential

Gen­uine Rela­tion­ship-Build­ing Oppor­tu­ni­ties By Mark P. Buck­shon, CPSM How effec­tive is asso­ci­a­tion par­tic­i­pa­tion and lead­er­ship for archi­tec­tur­al, engi­neer­ing, and con­struc­tion busi­ness devel­op­ment? How can you be more effec­tive at asso­ci­a­tion mar­ket­ing? These two ques­tions have sim­ple, yet nuanced (and some­times

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October 2015 — Higher Education Luncheon

It was a full house at the Octo­ber SMPS High­er Edu­ca­tion Lun­cheon! Atten­dees eager­ly gath­ered at the Dou­ble Tree Hotel in Mis­sion Val­ley to learn about upcom­ing pro­grams from some of the top local Uni­ver­si­ties. Speak­ers includ­ed pan­elists Robert Schulz, Asso­ciate

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