Category: Marketing Tips

Brand Marketing to Boost Your Firm’s Marketing ROI and Visibility

By Sylvia S. Montgomery, MBA, CPSM While brand marketing is far from a new concept, it’s undergone quite the evolution in the last several years. Having a strong brand and building a positive reputation, prior to 1978, relied on word

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Should You Include A People Section In Your Website?

By David Lecours Hav­ing a “Peo­ple” sec­tion on your web­site is essen­tial. Peo­ple do busi­ness with peo­ple they know. So it con­tin­ues to sur­prise me that there is any ques­tion about includ­ing your peo­ple on your web­site. A/E/C mar­ket­ing is

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Favorite 5: July & August 2013

Favorite 5 is a monthly SMPS San Diego Blog column by Vikki Ott, CPSM, Media Committee Chair and Digital Media Producer at Haley & Aldrich. You can connect with Vikki on Twitter @vikkiott, LinkedIn or vott@haleyaldrich.com Welcome to the “Summer”

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Favorite 5: June 2013

Favorite 5 is a monthly SMPS San Diego Blog column by Vikki Ott, CPSM, Media Committee Chair and Digital Media Producer at Haley & Aldrich. You can connect with Vikki on Twitter @vikkiott, LinkedIn or vott@haleyaldrich.com Welcome to the June

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Favorite 5: May 2013

Favorite 5 is a monthly SMPS San Diego Blog column by Vikki Ott, CPSM, Media Committee Chair and Digital Media Producer at Haley & Aldrich. You can connect with Vikki on Twitter @vikkiott, LinkedIn or vott@haleyaldrich.com Welcome to the third

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Favorite 5: March 2013

Favorite 5 is a monthly SMPS San Diego Blog column by Vikki Ott, CPSM, Media Committee Chair and Digital Media Producer at Haley & Aldrich. If you’ve been educated, amused, or otherwise schooled by our new feature column, leave a

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Off Course: Ramblings on keeping your golf ball, and networking opportunity, out of the hazard

By Evan Ross, SMPS San Diego Past President Golf and business. As synonymous as Caddyshack and…gopher hunting. Like a well-worn Tam o’ Shanter, the golf course continues to provide business professionals the perfect balance between the serious and delirious; a

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