Category: Marketing Tips

Brand Marketing to Boost Your Firm’s Marketing ROI and Visibility

By Sylvia S. Mont­gomery, MBA, CPSM While brand mar­ket­ing is far from a new con­cept, it’s under­gone quite the evo­lu­tion in the last sev­er­al years. Hav­ing a strong brand and build­ing a pos­i­tive rep­u­ta­tion, pri­or to 1978, relied on word

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Should You Include A People Section In Your Website?

By David Lecours Hav­ing a “Peo­ple” sec­tion on your web­site is essen­tial. Peo­ple do busi­ness with peo­ple they know. So it con­tin­ues to sur­prise me that there is any ques­tion about includ­ing your peo­ple on your web­site. A/E/C mar­ket­ing is

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Favorite 5: July & August 2013

Favorite 5 is a month­ly SMPS San Diego Blog col­umn by Vik­ki Ott, CPSM, Media Com­mit­tee Chair and Dig­i­tal Media Pro­duc­er at Haley & Aldrich. You can con­nect with Vik­ki on Twit­ter @vikkiott, LinkedIn or vott@haleyaldrich.com Wel­come to the “Sum­mer”

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Favorite 5: June 2013

Favorite 5 is a month­ly SMPS San Diego Blog col­umn by Vik­ki Ott, CPSM, Media Com­mit­tee Chair and Dig­i­tal Media Pro­duc­er at Haley & Aldrich. You can con­nect with Vik­ki on Twit­ter @vikkiott, LinkedIn or vott@haleyaldrich.com Wel­come to the June

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Favorite 5: May 2013

Favorite 5 is a month­ly SMPS San Diego Blog col­umn by Vik­ki Ott, CPSM, Media Com­mit­tee Chair and Dig­i­tal Media Pro­duc­er at Haley & Aldrich. You can con­nect with Vik­ki on Twit­ter @vikkiott, LinkedIn or vott@haleyaldrich.com Wel­come to the third

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Favorite 5: March 2013

Favorite 5 is a month­ly SMPS San Diego Blog col­umn by Vik­ki Ott, CPSM, Media Com­mit­tee Chair and Dig­i­tal Media Pro­duc­er at Haley & Aldrich. If you’ve been edu­cat­ed, amused, or oth­er­wise schooled by our new fea­ture col­umn, leave a

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Off Course: Ramblings on keeping your golf ball, and networking opportunity, out of the hazard

By Evan Ross, SMPS San Diego Past Pres­i­dent Golf and busi­ness. As syn­ony­mous as Cad­dyshack and…gopher hunt­ing. Like a well-worn Tam o’ Shanter, the golf course con­tin­ues to pro­vide busi­ness pro­fes­sion­als the per­fect bal­ance between the seri­ous and deliri­ous; a

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