Favorite 5: April 2013

Favorite 5 - April 2013Favorite 5 is a month­ly SMPS San Diego Blog col­umn by Vik­ki Ott, CPSM, Media Com­mit­tee Chair and Dig­i­tal Media Pro­duc­er at Haley & Aldrich. If you’ve been edu­cat­ed, amused, or oth­er­wise schooled by our new fea­ture col­umn, leave a com­ment! Twit­ter @vikkiott, LinkedIn or vott@haleyaldrich.com

Wel­come to the sec­ond col­umn of SMPS San Diego’s newest blog sen­sa­tion, “Favorite 5.” Every month I’ll share my favorite 5 arti­cles and columns. Let’s get to it.

A CMO, a CIO, and a Chief Dig­i­tal Offi­cer Walk Into a Bar…” by Scott Brinker, chief​martec​.com. Who’s tak­ing care of your dig­i­tal media efforts: a CMO, a CIO, or per­haps a CDO? If the answer is no one, keep read­ing. As the need for dig­i­tal media blos­soms, busi­ness­es are respond­ing by devel­op­ing C-lev­el dig­i­tal offi­cer posi­tions. Rapid growth in this field is why Gart­ner pre­dicts that 25% of orga­ni­za­tions will have a CDO by 2015.

Why are Some Com­pa­nies Still Afraid of Social Media?” by Andrew Grill, Social Busi­ness News. If you’re not quite ready to hire a CDO, you can start by inform­ing, engag­ing and align­ing your senior exec­u­tives with your company’s social strat­e­gy.

Video: “Your Body Lan­guage Shapes Who You Are” by Amy Cud­dy, Ted​.com. A gem of a video I learned about while at Brent Darnell’s SMPS PRC ses­sion. See why Brent’s ses­sion atten­dees were walk­ing around in Won­der Woman and Super­man pos­es for the remain­der of the con­fer­ence.

The Secret Behind Oreo’s Social Media Mar­ket­ing” by Mark Hayes, shopi​fy​.com. I men­tioned Oreo’s “100-day Dai­ly Twist” at the SMPS PRC Social Media pan­el as an exam­ple of a great social media cam­paign. Read how Oreo became a social media pow­er­house by cre­at­ing time­ly, top­i­cal, sim­ple and fun posts.

Start a Con­ver­sa­tion by Men­tion­ing Your Con­nec­tions on LinkedIn” by Angela Yang, LinkedIn Blog. On April 4, LinkedIn announced the abil­i­ty to men­tion your first-degree con­nec­tions and oth­er mem­bers engaged in con­ver­sa­tions in the com­ments sec­tion of posts. Get a sneak peak at their newest func­tion, rolling out to users soon.

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One comment on “Favorite 5: April 2013
  1. Love that TED Talk. The new func­tion­al­i­ty on LinkedIn is inter­est­ing. Glad to see them loos­en­ing up a bit by encour­ag­ing social link­ing. Great curat­ed col­lec­tion of thought pro­vok­ing arti­cles, Vik­ki.

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