Favorite 5: June 2013

Favorite 5 is a month­ly SMPS San Diego Blog col­umn by Vik­ki Ott, CPSM, Media Com­mit­tee Chair and Dig­i­tal Media Pro­duc­er at Haley & Aldrich. You can con­nect with Vik­ki on Twit­ter @vikkiott, LinkedIn or vott@haleyaldrich.com

Wel­come to the June edi­tion of SMPS San Diego’s “Favorite 5.” Every month I’ll share my favorite 5 arti­cles and columns that relate to mar­ket­ing com­mu­ni­ca­tions.

Mea­sure Your Con­tent Cura­tion Suc­cess: A 10 Ques­tion Score­card” by Roger Park­er, Con­tent Mar­ket­ing Insti­tute. When you write con­tent for your audi­ence, do you con­sid­er what your audi­ence wants to hear, how they want to receive it, and what val­ue they’ll receive from your con­tent? Learn how to gauge the qual­i­ty and con­sis­ten­cy of your con­tent efforts, and score what you’re doing in order to keep improv­ing. 

Four Steps for Using Images in Your Brand’s Social Strat­e­gy” by Stephen Shep­herd, Mar​ket​ing​Profs​.com. Con­grat­u­la­tions, you’ve con­vinced your top brass that Face­book and Twit­ter are the places to be. Now here come your com­peti­tors with posts on pho­to-cen­tric sites such as Pin­ter­est, Insta­gram and Tum­blr. Here are four tips to help you incor­po­rate images that res­onate with vis­i­tors to your social media sites.

LinkedIn Tips: 10 Ways To Do More” by Debra Don­ston-Miller, Infor​ma​tion​Week​.com. To cel­e­brate LinkedIn’s 10th anniver­sary and 225 mil­lion mem­bers (sure­ly, you’re one of them and also a mem­ber of our SMPS San Diego pri­vate group?), here are 10 great tips to take advan­tage of a num­ber of recent­ly released LinkedIn fea­tures.

Becom­ing a Bet­ter Judge of Peo­ple” by Antho­ny Tjan, Har­vard Busi­ness Review. Devel­op­ing and hon­ing our skills to bet­ter under­stand oth­ers is a nec­es­sary pro­fi­cien­cy for any pro­fes­sion­al. While it’s easy to see how con­nect­ed some­one is on LinkedIn or how many Twit­ter fol­low­ers they have, iden­ti­fy­ing the soft­er skills is akin to an “atti­tu­di­nal audi­tion.” Here are 10 ques­tions to get to the intrin­sic “why” and “how” behind a per­son.

Six AP Style Rules for Press Releas­es,” by Mick­ie Kennedy, PRDai​ly​.com. Though a lot of what you post on web and social plat­forms is con­ver­sa­tion­al, you need to have style when sub­mit­ting news to edi­tors and pub­li­ca­tions. Specif­i­cal­ly, The Asso­ci­at­ed Press (AP) Style. Reminders on how to struc­ture your press release,  the 5 W’s, learn­ing the editor’s pref­er­ences, and more in this post.



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