Favorite 5: May 2013

Favorite 5 is a month­ly SMPS San Diego Blog col­umn by Vik­ki Ott, CPSM, Media Com­mit­tee Chair and Dig­i­tal Media Pro­duc­er at Haley & Aldrich. You can con­nect with Vik­ki on Twit­ter @vikkiott, LinkedIn or vott@haleyaldrich.com

Wel­come to the third edi­tion of SMPS San Diego’s “Favorite 5.” Every month I’ll share my favorite 5 arti­cles and columns that relate to mar­ket­ing com­mu­ni­ca­tions.

Social Shar­ing Boosts Email Results” by Veron­i­ca Maria Jars­ki, Mar​ket​ing​Profs​.com. Think social media has put an end to email as a means of com­mu­ni­ca­tion? Not so fast. For those of us using email (and still find it the most effec­tive means of com­mu­ni­cat­ing with our clients and prospects), see how social shar­ing is increas­ing the click-through rates of email. 

 “Why AEC Firms Must Use Con­tent Mar­ket­ing” by David Lecours, Lecours­De­sign. As you read this blog post, con­sid­er that you’re vol­un­tar­i­ly inter­act­ing with SMPS San Diego through con­tent we’ve devel­oped to help us build a rela­tion­ship with you, our mem­bers and com­mu­ni­ty. Wouldn’t it be great to do the same for your clients and prospects? In this arti­cle, David Lecours gets you start­ed by explain­ing how and why con­tent mar­ket­ing works.

The Com­ing C-Change in Cus­tomer Rela­tion­ships” by Bri­an Solis, LinkedIn​.com. When was the last time you stud­ied how your cus­tomers inter­act with your con­tent on the web? To suc­cess­ful­ly com­mu­ni­cate to the 5 pri­ma­ry gen­er­a­tional cat­e­gories — Matures, Boomers, Gen X, Mil­lenials, and Gen­er­a­tion Z – you must under­stand and deliv­er your mes­sage to their pre­ferred touch points, dig­i­tal or oth­er­wise.

Which Social Net­work is Best for B2B Mar­ket­ing?” by Jas­mine San­dler, searchenginewatch​.com. A high-lev­el view of social media plat­forms and their poten­tial ben­e­fits and draw­backs for B2B social net­work­ing, includ­ing Google+, LinkedIn, Twit­ter, YouTube and Face­book. Who’s the win­ner and what should be in your tool­box? (hint, it’s not just one)

Four Lessons Mar­keters Can Learn From Yoga” by Allie Gray Free­land, Mar​ket​ing​Profs​.com. As a cur­rent yoga-teacher-in-train­ing, these four lessons from a fel­low yoga prac­ti­tion­er and mar­keter remind me of the many ben­e­fits of build­ing from clear, clean and sim­ple foun­da­tions. And since we like things in 5 around here, a fifth les­son from the great Yogi Berra: “In the­o­ry, prac­tice and the­o­ry are the same. In prac­tice, they are not.” My yogi and mar­ket­ing minds agree with that les­son, both on the mat and off. 

If you’ve been edu­cat­ed, amused, or oth­er­wise enlight­ened by any of the arti­cles, please leave a com­ment!


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