Navigate the Future: The Traditional Marketing Playbook Is Dead – Are You Ready?

Join SMPS San Diego this Wednes­day, 215 at the SMPS Pacif­ic Region­al Con­fer­ence for “Nav­i­gate the Future: The Tra­di­tion­al Mar­ket­ing Play­book Is Dead – Are You Ready?”

The body of mar­ket­ing knowl­edge is con­stant­ly evolv­ing and mar­ket­ing, com­mu­ni­ca­tions, and busi­ness devel­op­ment pro­fes­sion­als need to con­stant­ly rethink their mar­ket­ing and sales strate­gies. Var­i­ous approach­es have been used to take mar­ket­ing to new fron­tiers. What are they and how can you adapt them to your firm? Com­pe­ti­tion is fierce and unless your hit rate is 100%, there’s always some­thing new to learn. This is an oppor­tu­ni­ty to learn from the best. SMPS is proud to wel­come sev­en SMPS Fel­lows from the Pacif­ic Region to lead the dis­cus­sion and stim­u­late debate on this increas­ing­ly impor­tant top­ic. Sit­u­at­ed in an inti­mate “fire­side chat” for­mat you will be up close and per­son­al with some of the top mar­ket­ing pro­fes­sion­als in the coun­try for an open, can­did exchange.

After the Fel­lows Forum, please join us for a net­work­ing event with the Fel­lows and oth­er atten­dees.

Our pan­el of experts: 

  • Nan­cy Egan, FSMPS, Prin­ci­pal, New Voodoo, Venice, CA
  • Frank Lip­pert, FSMPS, CPSM, Asso­ciate, Direc­tor of Mar­ket­ing, David Evans & Asso­ciates, Port­land, OR
  • Thomas E. Smith, Jr., AICP, FSMPS, CPSM, Pres­i­dent, Bon­Ter­ra Con­sult­ing, Los Ange­les, CA 
  • Bill Strong, FSMPS, Prin­ci­pal and Direc­tor of Mar­ket­ing, Mahlum, Seat­tle, WA
  • Mar­i­on Thatch, FSMPS, CPSM, Oak­land, CA • Car­la Thomp­son, FSMPS, Prin­ci­pal, Glob­al Mar­ket­ing Direc­tor, MulvannyG2 Archi­tec­ture, Belle­vue, WA
  • Howard Wolff, FSMPS, Most Senior Per­son, Full-Height Advice, Hon­olu­lu, HI

Wednes­day, Feb­ru­ary 15th, 1:30–4:30pm, Man­ches­ter Grand Hyatt, Ran­dle Ball­room D

$80 for SMPS mem­bers $95 for non-mem­bers (Non-Con­fer­ence atten­dees can reg­is­ter for just this event!)

Reg­is­ter on the PRC web­site at http://​www​.smps​-prc​.org/​p​r​o​g​r​a​m​-​e​v​e​n​t​s​/​n​a​v​i​g​a​t​e​-​t​h​e​-​f​u​t​u​re/


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