President’s Letter April 2013

I can’t believe we are halfway through our year.  The first half of the 2012–2013 was bustling with new ideas, ini­tia­tives, and plan­ning.  The SMPS SD Board is such an inspir­ing group of indi­vid­u­als, every­one has worked togeth­er to make the chap­ter a suc­cess this year. I feel so for­tu­nate and grate­ful to have the chance to work with this group of indi­vid­u­als.

In Jan­u­ary after the New Year, I think most of us have thoughts about plans for the upcom­ing year. What are we going to do? Are we were we want to be?  I like to live day by day, but the con­trol freak in me has to plan. so I did a lot of think­ing about what I want to do this year.  I met with one of our Nation­al SMPS rep­re­sen­ta­tives, Bar­bara Shuck, and we dis­cussed the local chap­ter, our careers, our per­son­al lives, and what’s next for the upcom­ing year.  She sug­gest­ed that I cre­ate a theme to live by for the next year.  I thought this was a great idea, and I couldn’t believe I hadn’t thought about it before.  I mean, we have themes for pro­pos­als, pre­sen­ta­tions, cam­paigns, and the SMPS SD Board has our theme for this year: “Share the Past. Rebuild the Future.”   It is not a for­eign idea to those of us who do mar­ket­ing.  So I thought for a long time, and I came up with this theme: “Take risks and don’t look back”. I have always felt as if I have played it safe to some degree, but as we have all heard, the greater the risk, the greater the reward.  This year I am not going to dis­miss oppor­tu­ni­ties, ideas, or change; I am going to embrace the unknown. Con­sis­tent with my theme this year, I thought how the Board has tak­en sev­er­al risks with new ideas and events which may or may not be suc­cess­ful, but through all their hard work and enthu­si­asm I could not have asked fora more promis­ing event line-up. Here is a recap of the events we have held and what we have to look for­ward to in the sec­ond half of the year. 

Lun­cheons – All I can say is wow!  The pro­grams have been incred­i­ble!  We have had 3 lun­cheons and one round­table event which have brought in record num­bers this year.  For those of you who have been able to attend our lun­cheons, I am sure you will agree how valu­able the net­work­ing and client pre­sen­ta­tions have been. I would like to per­son­al­ly thank all of you who have been able to par­tic­i­pate and attend and for all the board mem­bers who have made our pro­grams so suc­cess­ful, from imple­men­ta­tion to exe­cu­tion.

Edu­ca­tion – You have asked, and we have deliv­ered.  You have been ask­ing for high­er lev­el train­ing which we were able to plan and exe­cute this year.  In Octo­ber we held the Col Mag­ness event which taught us how to become bet­ter lead­ers and the half day pre­sen­ta­tion sem­i­nar in March which was lead by vet­er­ans in the A/E/C indus­try who showed us how to cre­ate and exe­cute effec­tive pre­sen­ta­tion strat­e­gy.

Media and Com­mu­ni­ca­tions – You have all seen the amaz­ing new and improved e-mail tem­plate which lets you be in the know of our upcom­ing events in a sin­gle snap­shot.  This has been a valu­able tool for you to plan and for us to send infor­ma­tion out to mem­ber­ship.  With this new tem­plate we have also been suc­cess­ful in e-mail­ing out all pre­sen­ta­tion mate­ri­als from speak­ers after our pro­grams, which I know has been help­ful to so many of you. We have also increased our blog, LinkedIn, Twit­ter, and Face­book audi­ence.  If you haven’t already done so, don’t for­get to link into our social net­work.

Mem­ber­ship – New ener­gy has tak­en over mem­ber­ship and with that, we have increased our mem­ber num­bers to the high­est lev­els they have been in sev­er­al years. We are hold­ing new or poten­tial inter­est­ed mem­ber ori­en­ta­tions after all of our lun­cheons and we just extend­ed our Mem­ber­ship March until April 12th.  You don’t want to miss out on all the free­bies you can receive from becom­ing a mem­ber or renew­ing your mem­ber­ship!

Lever­age your Bev­er­age” – Our new quar­ter­ly net­work­ing hap­py hour has been a casu­al way for those in the A/E/C indus­try to get togeth­er and min­gle with fel­low col­leagues with bev­er­ages and appe­tiz­ers.  We change loca­tions every quar­ter to bring you the very best of San Diego spots, food, bev­er­ages, and peo­ple.

Pro­fes­sion­al Devel­op­ment – Net­work­ing groups kicked off short­ly after the year start­ed, and we are now look­ing to start our men­tor-pro­tégé pro­gram.  If you have any inter­est in being a men­tor or pro­tégé, make sure you check our web­site for the appli­ca­tion form. Also don’t for­get to check out our new­ly revamped job page.  There have been sev­er­al job post­ings wait­ing for your appli­ca­tions.

Pacif­ic Region­al Con­fer­enceSMPS Pacif­ic Region­al Con­fer­ence, Con­flu­ence, was held on Feb­ru­ary 20–22 in Port­land, Ore­gon.  This con­fer­ence brought over 200 atten­dees from 10 SMPS Pacif­ic chap­ters. 20+ folks from San Diego took the jour­ney for anoth­er edu­ca­tion­al and inspir­ing event.  If you have not had the chance to attend I high­ly rec­om­mend look­ing into attend­ing next year’s con­fer­ence in Orange Coun­ty.

To round out the rest of the year on top of our upcom­ing pro­grams and events, we have two of our biggest event com­ing up in the lat­ter part of the year. 

Golf – Our famous Annu­al Golf tour­na­ment is not to miss.  We changed the venue this year to bring you a lit­tle more sun­shine and a lit­tle less June gloom; we will be hold­ing the tour­na­ment at River­walk Golf Course in Mis­sion Val­ley on May 31st.  Plan­ning has been well along the way and I have no doubt every­one will have a ban­ner year on the golf course.  There are sev­er­al sur­pris­es we can’t dis­close, but if you attend you will know why this is the best golf tour­na­ment of the year. Don’t wait too long to get in on the fun, the course and spon­sor­ship pack­ages are more than half way filled!

AwardsSAVE THE DATE! Our NEW annu­al SMPS San Diego AwardsAEC Mar­ket­ing Rock­stars” will be the pin­na­cle end of the year event.  Held at the Muse­um of Pho­to­graph­ic Arts in Bal­boa Park on August 22nd, we will trans­form this space into an event to remem­ber com­plete with mem­bers of Kiss, David Bowie, A Flock of Seag­ulls, Bon Jovi, indus­try VIPS, red car­pet, and paparazzi to name a few.  SHHHHHH, I have said too much! I can’t let all the secrets out. Sub­mit for one of the cat­e­gories to win one of these pres­ti­gious awards.

I hope to see every­one at our upcom­ing events!


Cari­na Theis­sen
Pres­i­dent, SMPS San Diego



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