President’s Message

By Bree Wong

Vice President, Business Development
SWS Engineering, Inc.

Bree headshot 2015_crop
We are for­tu­nate to have the priv­i­lege of call­ing “America’s Finest City” home. We can surf, ski and hike the desert all with­in a cou­ple hours’ dri­ve. I believe we all know how lucky we are to be in the posi­tions we are now, as we’ve seen the dev­as­tat­ing impacts of the reces­sion — and we’ve seen our resilient com­mu­ni­ty zeal­ous­ly rebound. In fact, many of us have been busier than ever before.

As mar­keters, busi­ness devel­op­ment pro­fes­sion­als and busi­ness own­ers in the San Diego A/E/C indus­try, we know first­hand how much ener­gy goes into con­cep­tu­al­iz­ing and imple­ment­ing a design through con­struc­tion; how much effort and col­lab­o­ra­tion is need­ed to get all the right play­ers on all the right teams, and through these expe­ri­ences we’ve learned how to cre­ate the vital­iz­ing syn­er­gy nec­es­sary for a suc­cess­ful project.

I feel SMPS is such an inte­gral piece of that dynam­ic. As we all know, mar­ket­ing pro­fes­sion­al ser­vices isn’t any­thing like mar­ket­ing a prod­uct — we have the dif­fi­cult task of pro­mot­ing more of a feel­ing; to find the del­i­cate bal­ance between con­vey­ing our firm’s intrin­sic tech­ni­cal knowl­edge and expe­ri­ence, and elic­it­ing an emo­tion with­in our clients that makes them trust that we are the firm they want to work togeth­er with. It’s an art.

To have a Soci­ety designed specif­i­cal­ly as a resource for us in our unique indus­try is such a beau­ti­ful thing. SMPS pro­vides its’ mem­bers with rel­e­vant infor­ma­tion on cur­rent mar­ket­ing tech­niques and the resources to devel­op the intri­cate skills required to suc­ceed in our indus­try. The col­lec­tive knowl­edge helps us to com­mu­ni­cate the impor­tance of hav­ing our mar­ket­ing plans res­onate through the depths of our com­pa­nies, devel­op effi­ca­cious strate­gies for smart growth, and teach­es us how to help achieve finan­cial suc­cess for our firms with strate­gic pur­suit method­olo­gies. It assists in mak­ing our jobs as mar­keters and busi­ness devel­op­ers more eas­i­ly under­stood by our tech­ni­cal coun­ter­parts; giv­ing valid­i­ty and met­rics to our posi­tions and clear­ly iden­ti­fy­ing the ben­e­fits of hav­ing knowl­edge­able and edu­cat­ed in-house mar­ket­ing and busi­ness devel­op­ment staff.

Our 2015–2016 SMPS Board of Direc­tors is a dynam­ic group of pro­fes­sion­als, and togeth­er we have cre­at­ed a com­pre­hen­sive vision. We met, con­ferred and dili­gent­ly dis­cussed what our chapter’s needs are, and how we feel we can not only meet, but exceed them. What result­ed from that strate­gic plan­ning ses­sion is what we sense are the most impor­tant com­po­nents of suc­cess for our mem­bers, and we are devel­op­ing our chapter’s pro­gram­ming around that theme: A/E/C — Acti­vate, Edu­cate, Col­lab­o­rate.

We aim to Acti­vate our mem­bers by encour­ag­ing involve­ment and mak­ing our chapter’s pro­gram­ming some­thing you desire to be involved with; we strive to offer pro­grams and work­shops that will Edu­cate our audi­ence, pro­vid­ing first­hand knowl­edge and strate­gies that can be tak­en back to your offices and inte­grat­ed direct­ly into your company’s mar­ket­ing and busi­ness devel­op­ment plans; and we will achieve this all through our com­mit­ment to Col­lab­o­rate with one anoth­er, as we all know that when many minds are put togeth­er we can cul­ti­vate rich ideas and the­o­ries that one mind alone can­not often con­cep­tu­al­ize.

I am so hon­ored to be serv­ing along­side this remark­able Board of Direc­tors as the SMPS San Diego chap­ter Pres­i­dent this year, and am pos­i­tive that togeth­er we will raise the bar for the future. I hope you will all join us in help­ing to make the upcom­ing year one of the best SMPS San Diego has ever seen!



Bree Wong, Vice Pres­i­dent of SWS Engi­neer­ing, Inc.

Pres­i­dent of SMPS San Diego

One comment on “President’s Message
  1. Tom Smith says:

    Excel­lent mes­sage Bree. Hap­py New Year. I’m sure 2016 will be an excel­lent year for your Chap­ter.

    As a Fel­low of SMPS, and as your Chap­ter Cham­pi­on, I’m avail­able to your Board as an advi­sor, resource and pro­gram par­tic­i­pant. I’m just a phone call away!

    Let me know how I can help. As you may know, I pre­sent­ed at one of your Boot­camp ses­sions last year.


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