President’s Message from Carina Theissen, 2012–2013 SMPS San Diego President

Aris­to­tle once said, “We are what we repeat­ed­ly do. Excel­lence, there­fore, is not an act but a habit.” When I think of this quote, I relate it to my years of involve­ment with SMPS and how I have seen the orga­ni­za­tion grow over the years.  SMPS San Diego has been a vibrant and con­tribut­ing pro­fes­sion­al asso­ci­a­tion since 1984. I have been for­tu­nate to have been a mem­ber for many years, as a stu­dent mem­ber, com­mit­tee chair, region­al con­fer­ence chair, board mem­ber, and now your SMPS pres­i­dent.  This year I have been “prac­tic­ing” to be pres­i­dent as well as chair­ing the Pacif­ic Region­al Con­fer­ence.  As one of our past pres­i­dents so apt­ly remind­ed me, enjoy your pres­i­dent-elect year for you have a great title and no respon­si­bil­i­ty.

It is with plea­sure and humil­i­ty that I write this mes­sage.  As pres­i­dent of SMPS, it is my respon­si­bil­i­ty to both inform, and hope­ful­ly inspire our mem­ber­ship, to cre­ate oppor­tu­ni­ties for our mem­bers and help edu­cate oth­ers about our orga­ni­za­tion. If I don’t have a sense of what SMPS rep­re­sents by now, we are all in trou­ble. All jok­ing aside, in the many years I have been priv­i­leged to be involved in this amaz­ing orga­ni­za­tion and sur­round myself with some of the best indus­try experts, I have seen this orga­ni­za­tion evolve and change into what it is today. I quote from Evan Ross, past pres­i­dent, and his theme for the 2010 board, “SMPS is a place where mar­ket­ing pro­fes­sion­als come to engage, edu­cate, and empow­er.”  I believe whole hearti­ly that this is what SMPS is all about.

We are com­mit­ted to mak­ing a dif­fer­ence, a dif­fer­ence to our mem­ber­ship, com­pa­nies, and indus­try.  A move­ment that has encom­passed the chang­ing needs of our indus­try and one that con­tin­ues through 60 SMPS chap­ters across the Unit­ed States. We are for­tu­nate this year to not only wel­come back a sub­stan­tial num­ber of last year’s board mem­bers, but we have four new board mem­bers, and four past pres­i­dents who have all come on board. I can­not even begin to express the enthu­si­asm and excite­ment radi­at­ing through our plan­ning meet­ing. Through­out our strate­gic plan­ning meet­ing, one goal sticks out for the next year, and that is to bet­ter assess how we can serve and reach each mem­ber. There­fore, I would like to intro­duce our new 2012–2013 Board of Direc­tors Mis­sion.

Share the Past. Build the Future.

We will be bring­ing back sev­er­al com­po­nents of our orga­ni­za­tion such as our month­ly lun­cheons, net­work­ing groups, edu­ca­tion­al events, men­tor pro­tégé pro­gram, and golf tour­na­ment.  These events are the cor­ner­stone of our orga­ni­za­tion and what we have built on in the last 25 years.  We are also look­ing to incor­po­rate new ini­tia­tives such as senior lev­el edu­ca­tion­al events, spe­cial mem­ber only events, an awards gala, and col­lab­o­ra­tion with oth­er local and region­al pro­fes­sion­al orga­ni­za­tions.

The Board and I are excit­ed to kick off this pin­na­cle year and are com­mit­ted to our mem­ber­ship to help build your knowl­edge and your net­work, gain unique insight into the ways firms are suc­ceed­ing in this econ­o­my, and devel­op strate­gies that pro­pel your firm and your own career for­ward. If you have not already vol­un­teered, I would encour­age you to take part in one of our com­mit­tees.  It is a great way to get involved with SMPS and net­work with oth­ers in our indus­try. If you would like to become more involved, please feel free to con­tact me at (858) 514‑8822 or


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