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President’s Message from Carina Theissen, 2012-2013 SMPS San Diego President

Aristotle once said, “We are what we repeatedly do. Excellence, therefore, is not an act but a habit.” When I think of this quote, I relate it to my years of involvement with SMPS and how I have seen the organization grow over the years.  SMPS San Diego has been a vibrant and contributing professional association since 1984. I have been fortunate to have been a member for many years, as a student member, committee chair, regional conference chair, board member, and now your SMPS president.  This year I have been “practicing” to be president as well as chairing the Pacific Regional Conference.  As one of our past presidents so aptly reminded me, enjoy your president-elect year for you have a great title and no responsibility.

It is with pleasure and humility that I write this message.  As president of SMPS, it is my responsibility to both inform, and hopefully inspire our membership, to create opportunities for our members and help educate others about our organization. If I don’t have a sense of what SMPS represents by now, we are all in trouble. All joking aside, in the many years I have been privileged to be involved in this amazing organization and surround myself with some of the best industry experts, I have seen this organization evolve and change into what it is today. I quote from Evan Ross, past president, and his theme for the 2010 board, “SMPS is a place where marketing professionals come to engage, educate, and empower.”  I believe whole heartily that this is what SMPS is all about.

We are committed to making a difference, a difference to our membership, companies, and industry.  A movement that has encompassed the changing needs of our industry and one that continues through 60 SMPS chapters across the United States. We are fortunate this year to not only welcome back a substantial number of last year’s board members, but we have four new board members, and four past presidents who have all come on board. I cannot even begin to express the enthusiasm and excitement radiating through our planning meeting. Throughout our strategic planning meeting, one goal sticks out for the next year, and that is to better assess how we can serve and reach each member. Therefore, I would like to introduce our new 2012-2013 Board of Directors Mission.

Share the Past. Build the Future.

We will be bringing back several components of our organization such as our monthly luncheons, networking groups, educational events, mentor protégé program, and golf tournament.  These events are the cornerstone of our organization and what we have built on in the last 25 years.  We are also looking to incorporate new initiatives such as senior level educational events, special member only events, an awards gala, and collaboration with other local and regional professional organizations.

The Board and I are excited to kick off this pinnacle year and are committed to our membership to help build your knowledge and your network, gain unique insight into the ways firms are succeeding in this economy, and develop strategies that propel your firm and your own career forward. If you have not already volunteered, I would encourage you to take part in one of our committees.  It is a great way to get involved with SMPS and network with others in our industry. If you would like to become more involved, please feel free to contact me at (858) 514-8822 or


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