The West’s Most Gnarly A/E/C Marketers Will Hang 10 at The Wave 2014

The West’s Most Gnarly A/E/C Mar­keters Will Hang 10 at The Wave 2014

By: Evan Ross, SMPS San Diego Pacif­ic Region­al Con­fer­ence Liai­son

Once a year, a swell of enthu­si­asm ris­es among the 10 SMPS chap­ters that play host to the west’s best A/E/C mar­ket­ing and busi­ness devel­op­ment gath­er­ing: The SMPS Pacif­ic Region­al Con­fer­ence. For the first time in Feb­ru­ary 2014, that Wave will crash on the shores of Hunt­ing­ton Beach, Cal­i­for­nia, bring­ing with it an ocean of oppor­tu­ni­ty for learn­ing, pro­fes­sion­al growth and devel­op­ing last­ing con­nec­tions.

Much like the SMPS Nation­al Con­fer­ence, The Wave offers atten­dees the chance to con­nect with fel­low mar­ket­ing, busi­ness devel­op­ment and tech­ni­cal pro­fes­sion­als; take in an array of excep­tion­al lec­tures, pan­el dis­cus­sions and work­shops; and gath­er a Woodie’s worth of tips and tricks to take back to the office. Unlike the Nation­al Con­fer­ence, one doesn’t have to bat­tle 1,200 peo­ple from across the nation for a seat. Indeed, the PRC is a micro­cosm of all of the inclu­sive, high qual­i­ty learn­ing one expects of SMPS, but in an inti­mate, region­al­ly-ori­ent­ed and accom­mo­dat­ing envi­ron­ment.

Now it’s its fifth year, The Wave is gain­ing seri­ous momen­tum, with the cal­iber of speak­ers, atten­dance num­bers and spon­sors all steadi­ly increas­ing. This year’s “Con­flu­ence” saw more than 200 excit­ed reg­is­trants come togeth­er and assim­i­late three days’ worth of valu­able info in Port­land, Ore­gon. Rela­tion­ships were forged, minds expand­ed, ideas dis­cussed and, well, tip­ples sipped (I mean, this is SMPS after all). Many left say­ing they couldn’t wait to do it again the fol­low­ing year. Well, we’re almost there and the 2014 edi­tion, “Hang 10”, is shap­ing up to be all they hoped for and more.

This year the Wednes­day set will fea­ture the ever pop­u­lar Chap­ter Leader’s Forum and the pan­el dis­cus­sion, Engage in Your Career Devel­op­ment, before the crowd decamps to the open­ing recep­tion and restau­rant round-up. For­tune 500 leader and pro­fes­sion­al stand-up com­ic, Gar­ri­son Wynn will kick off Thursday’s fes­tiv­i­ties with his insight­ful and engag­ing keynote. After lunch we’ll jump right into the break­out ses­sions, avail­able for your choos­ing in three dis­tinct tracks: Pad­dling Out — Suit Up and Dive In (Mar­ket­ing Coor­di­na­tor), Big Kahuna’s Bar­rel Ride — Charge for Suc­cess (Mar­ket­ing Manager/Director), and Join­ing the Line­up — Know the Locals, the Aces and the Floun­ders (Busi­ness Devel­op­ment).

Ses­sions will roll on through Fri­day and the incred­i­ble vari­ety of top­ics means you’ll sure­ly find what­ev­er it is you’re look­ing for. Maybe it is Wild Tide – Com­mu­ni­cat­ing with Weirdos, or per­haps it’s Pro Surf­ing Tips: What the New Wave of Web­sites Means for AEC Mar­keters. Is it Q&A the Big Bold Way or Killer 1st Impres­sions? Some might find it while Rid­ing the Cre­ative Wave: Find­ing Inspi­ra­tion in Unex­pect­ed Ways and oth­ers going From the Beach Boys to Imag­ine Drag­ons: Embrac­ing Gen­er­a­tional Dif­fer­ences.

Then again, maybe for you it’s all about a con­ver­sa­tion and busi­ness card swap. Or per­haps it’s the feel­ing of con­nect­ing to a larg­er group of your peers, col­leagues and clients; find­ing out what’s hap­pen­ing in oth­er mar­kets; peer­ing into the inner-work­ings of oth­er SMPS chap­ters. What­ev­er the “it” is of your con­fer­ence expe­ri­ence, we sus­pect it’ll be wait­ing for you in Hunt­ing­ton Beach.

So hang loose at Hang 10, Feb­ru­ary 12–14 at the Hyatt Regency Hunt­ing­ton Beach Resort and Spa. All the info you need to reg­is­ter and spon­sor is here: http://​www​.smps​-prc​.org. We’ll wait for you in the line­up!

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One comment on “The West’s Most Gnarly A/E/C Marketers Will Hang 10 at The Wave 2014
  1. Stu­dio 2055 are spon­sors of this year’s The Wave. See you there. Stop by and reg­is­ter to win a $50.00 gift card from Apple.

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