A/E/C firms struggle with knowing when to rebrand. David Lecours, in his article “When to Rebrand Your Firm” offers five scenarios that indicate it’s time to consider rebranding. The article was recently published in SMPS’ national magazine Marketer, and can be read here.
About the Author
David W. Lecours is creative director at LecoursDesign (http://www.lecoursdesign.com/). He can be reached at 760.632.7619 or email@example.com. David reviewed the book To Sell is Human by Daniel Pink in the October 2013 Marketer.