When to Rebrand Your Firm

MarketerA/E/C firms strug­gle with know­ing when to rebrand. David Lecours, in his arti­cle “When to Rebrand Your Firm” offers five sce­nar­ios that indi­cate it’s time to con­sider rebrand­ing. The arti­cle was recent­ly pub­lished in SMPS’ nation­al mag­a­zine Mar­keter, and can be read here.

About the Author

David W. Lecours is cre­ative direc­tor at Lecours­De­sign (http://​www​.lecours​de​sign​.com/). He can be reached at 760.632.7619 or david@davidlecours.com. David reviewed the book To Sell is Human by Daniel Pink in the Octo­ber 2013 Mar­keter.

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