Workshop on “The Next Wave of A/E/C Websites and Digital Marketing” a Big Success!

Authored by Beth Bate­man, Bate­man Com­mu­ni­ca­tions, SMPS San Diego Edu­ca­tion Com­mit­tee Co-Chair

Keep your website’s nav­i­ga­tion sim­ple” is just one of the many valu­able take-away tips for those who attend­ed the Octo­ber 23rd SMPS San Diego edu­ca­tion­al work­shop, “The Next Wave of A/E/C Web­sites and Dig­i­tal Mar­ket­ing.”

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The work­shop was pre­sent­ed to a sold-out crowd by our “Surf Instruc­tors,” David Lecours and Josh Miles, rec­og­nized lead­ers in the fields of cor­po­rate brand­ing and web­site design for archi­tects, engi­neers and con­trac­tors.

Gone are the days when A/E/C web­sites are designed to be just pret­ty elec­tron­ic brochures, they explained. Suc­cess­ful busi­ness­es today know how to use dig­i­tal media to trans­form their web­sites into pow­er­ful busi­ness devel­op­ment tools. For instance, you must flip how you think about social media. The web­site is the hub, which means your social media tools should direct users back to your web­site and not the oth­er way around.

Your “Home” page is the most impor­tant page of your web­site and there­fore must be care­ful­ly designed and opti­mized to max­i­mize your inter­net pres­ence. Don’t for­get, though, now there are many “back doors” to your web­site through social media, so you need to care­ful­ly struc­ture and opti­mize each web­site page. How do you know if your page is good? Think about it from the user’s per­spec­tive, who is won­der­ing, “Should I go or should I stay?” If the page is not inter­est­ing enough for a user to want to stay, then it should be redesigned.

On a final note, David advised it’s impor­tant to keep the momen­tum going in the devel­op­ment of a com­pa­ny web­site and not fall into the perfectionist’s trap. “Don’t let per­fect get in the way of great!” he said.

Many thanks to Fer­gu­son Pape Bald­win Archi­tects for the gen­er­ous use of their Soledad Con­fer­ence Room for the event, and to their Mar­ket­ing Coor­di­na­tor, Lau­ren Ver­duz­co, for putting it all togeth­er and keep­ing us fueled for the class with lots of cof­fee, bagels, fruit, cook­ies, juice, and water!

For more infor­ma­tion, check out these links:

http://​www​.lecours​de​sign​.com/
http://​www​.miles​de​sign​.com/

Pho­tos by Mike Tor­rey Pho­tog­ra­phy, special­iz­ing in archi­tec­tural pho­tog­ra­phy.

View all event pho­tos on our Face­book page!

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