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Favorite 5: March 2013

Favorite 5Favorite 5 is a monthly SMPS San Diego Blog column by Vikki Ott, CPSM, Media Committee Chair and Digital Media Producer at Haley & Aldrich. If you’ve been educated, amused, or otherwise schooled by our new feature column, leave a comment! Twitter @vikkiott, LinkedIn or

Welcome to the first edition of the SMPS San Diego blog feature, “Favorite 5.” Every month I’ll share my favorite 5 articles and columns that will educate, inform, and occasionally amuse my fellow AEC marketers.

Before we kick this off, I’d like to thank my colleague Anna Luciano, Director of the SMPS Boston Communications Committee. I have been reading Anna’s SMPS Boston “Favorite 5” column for as long as she’s been writing it, and she agreed to let SMPS San Diego borrow the concept and title. Thank you, Anna! If you’d like to give her a follow, she’s on Twitter @annaluciano, works for @nitscheng, and writes for @SMPSBos.

Let’s get to our inaugural “Favorite 5” monthly column.

  1. 3 Stunningly Good LinkedIn Profile Summaries by Andy Foote on Your LinkedIn Summary is more than your job title. Improve it and your searchability.
  2. Focus On Their Behavior, Not Your Opinionby Dr. Rick Kirschner on Dr. Rick Kirschner was the keynote speaker at the 2013 SMPS Pacific Regional Conference. In this blog post, Dr. K explains how to make a distinction between someone’s behavior and how you react to it.
  3. The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Thinkby Stephanie Chandler on Would you like repeat exposure to your network while influencing how they think about your company and services? Perhaps social media is right for you.
  4. What You Might Not Know About Your iPhone and iPad by Katherine Boehret on  How well do you really know your iPhone and iPad? Double tapping the home button to quickly open a recent app is my favorite shortcut, + 9 more time saving tips. 
  5. Get Busy Meme-ing, or Get Busy Dying” by Stephen Yusko on Inspired by Grumpy Cat or Texts From Hillary and want to produce your own memes? Be careful of copyright infringement. Just as you wouldn’t pull a project photo off the web without the photographer’s permission, the same rules apply when creating memes.
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