Favorite 5 is a monthly SMPS San Diego Blog column by Vikki Ott, CPSM, Media Committee Chair and Digital Media Producer at Haley & Aldrich. You can connect with Vikki on Twitter @vikkiott, LinkedIn or firstname.lastname@example.org
Welcome to the third edition of SMPS San Diego’s “Favorite 5.” Every month I’ll share my favorite 5 articles and columns that relate to marketing communications.
“Social Sharing Boosts Email Results” by Veronica Maria Jarski, MarketingProfs.com. Think social media has put an end to email as a means of communication? Not so fast. For those of us using email (and still find it the most effective means of communicating with our clients and prospects), see how social sharing is increasing the click-through rates of email.
“Why AEC Firms Must Use Content Marketing” by David Lecours, LecoursDesign. As you read this blog post, consider that you’re voluntarily interacting with SMPS San Diego through content we’ve developed to help us build a relationship with you, our members and community. Wouldn’t it be great to do the same for your clients and prospects? In this article, David Lecours gets you started by explaining how and why content marketing works.
“The Coming C-Change in Customer Relationships” by Brian Solis, LinkedIn.com. When was the last time you studied how your customers interact with your content on the web? To successfully communicate to the 5 primary generational categories – Matures, Boomers, Gen X, Millenials, and Generation Z – you must understand and deliver your message to their preferred touch points, digital or otherwise.
“Which Social Network is Best for B2B Marketing?” by Jasmine Sandler, searchenginewatch.com. A high-level view of social media platforms and their potential benefits and drawbacks for B2B social networking, including Google+, LinkedIn, Twitter, YouTube and Facebook. Who’s the winner and what should be in your toolbox? (hint, it’s not just one)
“Four Lessons Marketers Can Learn From Yoga” by Allie Gray Freeland, MarketingProfs.com. As a current yoga-teacher-in-training, these four lessons from a fellow yoga practitioner and marketer remind me of the many benefits of building from clear, clean and simple foundations. And since we like things in 5 around here, a fifth lesson from the great Yogi Berra: “In theory, practice and theory are the same. In practice, they are not.” My yogi and marketing minds agree with that lesson, both on the mat and off.
If you’ve been educated, amused, or otherwise enlightened by any of the articles, please leave a comment!