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President’s Letter April 2013

I can’t believe we are halfway through our year.  The first half of the 2012-2013 was bustling with new ideas, initiatives, and planning.  The SMPS SD Board is such an inspiring group of individuals, everyone has worked together to make the chapter a success this year. I feel so fortunate and grateful to have the chance to work with this group of individuals.

In January after the New Year, I think most of us have thoughts about plans for the upcoming year. What are we going to do? Are we were we want to be?  I like to live day by day, but the control freak in me has to plan. so I did a lot of thinking about what I want to do this year.  I met with one of our National SMPS representatives, Barbara Shuck, and we discussed the local chapter, our careers, our personal lives, and what’s next for the upcoming year.  She suggested that I create a theme to live by for the next year.  I thought this was a great idea, and I couldn’t believe I hadn’t thought about it before.  I mean, we have themes for proposals, presentations, campaigns, and the SMPS SD Board has our theme for this year: “Share the Past. Rebuild the Future.”   It is not a foreign idea to those of us who do marketing.  So I thought for a long time, and I came up with this theme: “Take risks and don’t look back”. I have always felt as if I have played it safe to some degree, but as we have all heard, the greater the risk, the greater the reward.  This year I am not going to dismiss opportunities, ideas, or change; I am going to embrace the unknown. Consistent with my theme this year, I thought how the Board has taken several risks with new ideas and events which may or may not be successful, but through all their hard work and enthusiasm I could not have asked fora more promising event line-up. Here is a recap of the events we have held and what we have to look forward to in the second half of the year. 

Luncheons – All I can say is wow!  The programs have been incredible!  We have had 3 luncheons and one roundtable event which have brought in record numbers this year.  For those of you who have been able to attend our luncheons, I am sure you will agree how valuable the networking and client presentations have been. I would like to personally thank all of you who have been able to participate and attend and for all the board members who have made our programs so successful, from implementation to execution.

Education – You have asked, and we have delivered.  You have been asking for higher level training which we were able to plan and execute this year.  In October we held the Col Magness event which taught us how to become better leaders and the half day presentation seminar in March which was lead by veterans in the A/E/C industry who showed us how to create and execute effective presentation strategy.

Media and Communications – You have all seen the amazing new and improved e-mail template which lets you be in the know of our upcoming events in a single snapshot.  This has been a valuable tool for you to plan and for us to send information out to membership.  With this new template we have also been successful in e-mailing out all presentation materials from speakers after our programs, which I know has been helpful to so many of you. We have also increased our blog, LinkedIn, Twitter, and Facebook audience.  If you haven’t already done so, don’t forget to link into our social network.

Membership – New energy has taken over membership and with that, we have increased our member numbers to the highest levels they have been in several years. We are holding new or potential interested member orientations after all of our luncheons and we just extended our Membership March until April 12th.  You don’t want to miss out on all the freebies you can receive from becoming a member or renewing your membership!

Leverage your Beverage” – Our new quarterly networking happy hour has been a casual way for those in the A/E/C industry to get together and mingle with fellow colleagues with beverages and appetizers.  We change locations every quarter to bring you the very best of San Diego spots, food, beverages, and people.

Professional Development – Networking groups kicked off shortly after the year started, and we are now looking to start our mentor-protégé program.  If you have any interest in being a mentor or protégé, make sure you check our website for the application form. Also don’t forget to check out our newly revamped job page.  There have been several job postings waiting for your applications.

Pacific Regional Conference – SMPS Pacific Regional Conference, Confluence, was held on February 20-22 in Portland, Oregon.  This conference brought over 200 attendees from 10 SMPS Pacific chapters. 20+ folks from San Diego took the journey for another educational and inspiring event.  If you have not had the chance to attend I highly recommend looking into attending next year’s conference in Orange County.

To round out the rest of the year on top of our upcoming programs and events, we have two of our biggest event coming up in the latter part of the year. 

Golf – Our famous Annual Golf tournament is not to miss.  We changed the venue this year to bring you a little more sunshine and a little less June gloom; we will be holding the tournament at Riverwalk Golf Course in Mission Valley on May 31st.  Planning has been well along the way and I have no doubt everyone will have a banner year on the golf course.  There are several surprises we can’t disclose, but if you attend you will know why this is the best golf tournament of the year. Don’t wait too long to get in on the fun, the course and sponsorship packages are more than half way filled!

Awards – SAVE THE DATE! Our NEW annual SMPS San Diego Awards “AEC Marketing Rockstars” will be the pinnacle end of the year event.  Held at the Museum of Photographic Arts in Balboa Park on August 22nd, we will transform this space into an event to remember complete with members of Kiss, David Bowie, A Flock of Seagulls, Bon Jovi, industry VIPS, red carpet, and paparazzi to name a few.  SHHHHHH, I have said too much! I can’t let all the secrets out. Submit for one of the categories to win one of these prestigious awards.

I hope to see everyone at our upcoming events!


Carina Theissen
President, SMPS San Diego


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