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President’s Message

McCulloughBuilding Connections + Creating Value…That is the theme our 2014-15 SMPS Board of Directors has collectively decided will be our focus and theme this year. I am super excited to be leading an outstanding team of my peers that will bring different perspectives and many diverse strengths to the organization, ultimately making this year the best it can be for our SMPS Members.

But first, I would like to share about my very own “SMPS Moment” and why this year’s theme is very important to me. My experience was 13 years ago after leaving my career at Westfield Corporation as Marketing Director of UTC shopping center. At this time, I had joined my husband, David in his newly-formed landscape architecture firm, McCullough Landscape Architecture. The A/E/C industry was very new to me, however marketing was not. Someone at an AIA golf tournament shared with me almost immediately how VALUABLE SMPS is and encouraged me to attend an event. Immediately I felt CONNECTED and began attending education events and networking, until I ultimately joined a committee and eventually became chair of that committee – all along BUILDING VALUABLE relationships (that I am happy to maintain today) and learning the intricacies of the industry. By taking advantage of all the facets of the organization since that day in 2001, I maximized my membership of SMPS by BUILDING CONNECTIONS that brought me incredible VALUE as a participant of this relationship-based industry.

We, at SMPS San Diego have plans to bring many opportunities to our Members allowing them to make that VALUABLE CONNECTION, whether it is to network with clients and counterparts through our members-only Networking Groups, fraternize at our fun quarterly Leverage Your Beverage social mixers…or, attend our fact-filled monthly Luncheon programs, “Rockstar” Awards Gala, and our entertaining annual Golf Classic. In addition, Members will certainly attain solid VALUE by just the CONNECTIONS they make when they BUILD upon their professional development through our awesome Education programs…or, if they come to our inspiring members-only Project Tours and events planned this year.

There are many more membership benefits than what I’ve listed here. If you’re interested in learning more, please contact our Membership Co-Chairs, Olga Fisher at or Jamie Engelhardt at If you are considering SMPS Membership, now is the time to jump in and take advantage of all SMPS has to offer!

When all the membership benefits are taken advantage of, as I have done over the past several years, the VALUE attained at SMPS will be immeasurable. We want our Members to feel inspired, fulfilled, and find themselves CONNECTED to their peers and clients like they’ve never been before!

As some of you know, my door is always open. Please feel free to contact me at if you have any questions about SMPS and my experience. I look forward to seeing you at SMPS. Cheers!

Catherine sig

Catherine McCullough

 P.S.: Tell us about YOUR “SMPS Moment” in this LinkedIn Group discussion!

This Post Has 2 Comments
  1. Very nice letter! Thank you, Catherine, for sharing your experience with us and for adding value and relationship such a priority. Excited about the year and all the connections that will be made. You have such a great team!

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