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When to Rebrand Your Firm

MarketerA/E/C firms strug­gle with know­ing when to rebrand. David Lecours, in his article “When to Rebrand Your Firm” offers five sce­nar­ios that indi­cate it’s time to con­sider rebranding. The article was recently published in SMPS’ national magazine Marketer, and can be read here.

About the Author

David W. Lecours is creative director at LecoursDesign ( He can be reached at 760.632.7619 or David reviewed the book To Sell is Human by Daniel Pink in the October 2013 Marketer.

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